Thesis Project by Maria Estegneeva.

Open publication - Free publishing - More brand manager

Podium

Subject: Visual Merchandising

2 year

Task: create a brand and visual merchandising that represent brand values

Belka & Strelka

Subject: PR

2 year

Task: pick up a young unknown designer; create and further develop PR plan.

Fashion trip in Europe

Article: Fashion trip in Europe

Magazine: Riviera (Novorossyisk)

Fashion Industry in Russia

Subject: Emerging Markets
2 year

Task: Analyze fashion market in Russian, consumer behavior. Make a research about global and local fashion companies and fashion events. Find new opportunities and future perspectives. Make a SWOT analysis of Russian Fashion Industry.

Clubnika "Клубника"

Subject: Project Development"Hunter Project"

1 year

Task 1: Develop the idea of New feminism. Select a target. Analise consumer behavior and the psychology of a market.
Task 2: Create a brand according to a chosen target and develop a concept of a brand. Make the challenges, market research and segmentation, strategies and promotion.