Subject: : Communication
Task: Plan pick up a celebrity who became CPB (Creative Personal brand)
During our work we also decided to include the product that this celebrity can create in further and that is coherent with this celeb.
Task: Analyze fashion market in Russian, consumer behavior. Make a research about global and local fashion companies and fashion events. Find new opportunities and future perspectives. Make a SWOT analysis of Russian Fashion Industry.
Task: Make a research of Barcelona` s street fashion and find a target. Communicate with this target for finding out its needs and style of life. Create a new product to fulfill the niche and find potential clients who might be interested in producing this good/service.
Subject: Project Development"Hunter Project"
Task 2: Create a brand according to a chosen target and develop a concept of a brand. Make the challenges, market research and segmentation, strategies and promotion.